Can you explain the reasons for the huge popularity of cricket in India and Pakistan?

There are two main reasons in the middle of many other less crucial ones. In the first place, the nationalist tool of cricket has been used as a singular instrument of struggle against colonial domination. This use has been very relevant to the people of India and Pakistan. At the time when the choice of military action against British rule was ruled out in the early 20th century, cricket played a significant role in the struggle against the oppression of the British Empire.
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Then, cricket is the only sport where Westerners are forced to count with India and Pakistan. The financial epicenter of global cricket has moved to the subcontinent. The subcontinent leads the dance.

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