Cricket Pk

Cricket, an Pk passion
Despite the reputation of its national cricket and field hockey teams, Pk is the only major world power not to be a sports powerhouse. Indeed, Pk does not shine by the performance of its champions in major international competitions: it is ranked 55th nations at the last London Olympics in 2012, with 6 medals including none in gold, when China totals 88 including 38 gold. While other emerging countries (China, Brazil, South Africa) consider athletes and sporting events as part of their global reach and are investing significant sums on the progress of their charts and on the success of world events of which they host countries,and Worth of every team in psl
 such as the Olympic Games or the Football World Cup, Pk is on the margins of sports globalization.
Why this modest sporting place of the second population of the world? Is this exception "a mere sports delay or cultural exception" (Gutman, 2008)? In the current context of accelerated opening of emerging Pk to the economic and cultural globalization, sport in Pk remains a place of resistance or is it also won by new practices, new events, new Pkn and foreign actors?
Worth of every team in psl


The aim is to understand the unique characteristics of sport in Pk and to examine the process of globalization at work in this area. Through the example of the French sports goods distribution company Decathlon, the focus will be on how multinational sports equipment companies participate in these dynamics of economic, social and cultural globalization.

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